Jumia is Africa's leading
internet group, with already over 3,000 employees in more than 20
African countries and huge successes such as Jumia, Jumia Travel, Jumia
Food, Jumia Deals, Jumia House, Jumia Jobs and Jumia Services. It is led
by top talented leaders offering a great mix of local and international
talents and is backed by MTN, Millicom, Rocket Internet, Axa, Orange,
Goldman Sachs & CdC.
Founded in 2012, Jumia's mission is to revolutionize the concept of
shopping by providing customers with the best online shopping experience
through a wide range of products categories including mobiles &
tablets, computers, electronics, home & living, fashion, sports,
health & beauty, grocery and others.
Africa is one of the fastest growing economies in the world, offering
excellent opportunities in a vibrant and booming environment. Its
economic growth has enabled innovative businesses to flourish and this
is where Jumia steps in.
We are currently looking for talented people with a passion for emerging
markets and Africa to join our team and embark on our exciting journey
Responsibilities
In this position, you will be responsible for supporting Jumia with the
development, execution and maintenance of social media engagement,
monitoring, reporting, and analysis within the Marketing team. This
position ensures all social media content and communication is in brand
alignment.
In particular you will:
- Develop the local social media strategy for Jumia Nigeria in alliance with the central strategy and group goals
- Plan and execute the social media content and activities calendar to engage online followers, drive conversations and turn followers into recurring customers of Jumia Nigeria
- Lead Social Media executives as well as assign tasks across social media team
- Coordinate cross functional relationships between commercial team, graphic design team, digital marketing and social media team
- Analyze and report social media performance for Jumia Nigeria
- Developing content marketing and distribution strategies with key partners and reporting strategies and progress to senior marketing management.
- Maintain a constant awareness of social media trends locally as well as internationally and incorporate these trends in Jumia Nigeria's social media content
- Working with the central Marketing and Communications teams to ensure alignment with company-wide best practices and policies
Professional Skills & Qualifications
- Bachelor’s degree in Marketing, Communications, or Business required.
-
7+ years of social media and campaign management, publishing, writing and content creation required (brand or agency).
- Success with marketing global brands via social media,
transforming creative ideas into successful campaigns across multiple
brands and platforms with the ability to deliver results; engagement,
growth, brand sentiment, credibility, innovation
- Strong, senior relationships with social media platforms.
Self-starter with a hands-on approach, a good sense of prioritization
and the ability to work under pressure in a fast paced environment.
- Familiar with social scheduling software such as Hootsuite and Tweetdeck.
- In-depth knowledge and understanding of Social Media platforms (Twitter, YouTube, LinkedIn, Facebook, Instagram, snapchat, etc.), their audience and how each platform can be most effectively utilized
We Offer
- A unique experience in an entrepreneurial, yet structured environment
- A unique opportunity of having strong impact in building the African ecommerce sector
- The opportunity to become part of a highly professional and dynamic team
- An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders
Apply for the position now
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